Author: Erin Gilbert
Why Hire A Company Specialized In Web Design And Digital Marketing?
Web design and development, as part of more complex Digital Marketing strategies, has become a vital tool for the different functions of a company. Whether to inform, attract potential customers or even sell products and services online, a quality website saves money and time, providing answers and generating presence 24 hours, all year.
Although large companies have specific areas, designed to carry out these tasks of Web design and development, in the smaller companies, which have more limited resources, it is practically impossible to integrate an area dedicated to these actions. So what solution is there?The most practical and efficient way to generate digital marketing strategies and professional
Web design of high cost-benefit results by hiring services a company with experience and knowledge in these areas. In this way, by providing necessary information about the products/services to be marketed,
the environment and the objectives set, a Web design and Digital Marketing company can carry out an investigation that will result in the most appropriate strategy to carry out.
The essential services that are provided more frequently consist of the design and development of a customized website, SEO positioning, Hosting (Web server), and the maintenance, both of the site and of the mailboxes,
for solve any eventuality. Other strategies can be added to these essential services, such as Social Media Management (SMM), Google Adwords campaigns (SEM), and content campaigns (with Newsletters delivery).
Web Design: Two Simple Tips To Make You Sell More And Better.
In this article, we will explore two points (of many) that we must take into account to improve the outcome of our website immediately, quietly and without much investment.
One: Be Specific
When you start in business, the temptation to have “everyone” as customers are just too big.
After a while, we realize that there is a particular group of clients with whom we understand ourselves better, with whom we can work better, with those who “have more wave” or simply those we can help better
This segmentation can occur through several topics (e.g., pay better, pay on time, are more receptive to my advice, have a greater return on investment with my product or service …) and makes us “more useful” for a particular client profile.
Exercise: Choose the five? Better clients, with whom you like to work the most and describe their type and characteristics (ex: they are accounting studies of more than ten employees, they are car agencies … whatever). Identify your topics of interest, how they communicate, what they like.
Go to your website and ask yourself: is it aimed at this type of client? Do you talk about those things that interest you? Does it show relevant images? … Do I present the benefits of working with me properly? … Is not it time to review my contents?
Two: Make Things More Comfortable In Your Web Design
Your website is usually the first contact experience that a customer will have with our company. Yes, that’s how significant it is.
It is essential that by “entering” it, the user and potential client know immediately what to do to find what they are looking for, where to go and how to manage without help.
But what many web designs fail today is this: What happens when I find what I’m looking for? Well … I suppose I should call by phone, go to the commercial place … etc.
Never leave “The Great Answer” that we seek at random and goodwill.
It is vital that the entire site, and especially next to each product or service, the user find a “call to action” (” Call to Action “) that is clear, simple and makes it easy to understand what to do next : “Click here for more information”, “I want to know more”, ” That “CTA” will take you to the contact website, a form or any other section of our site that serves as a means of contacting us.
Exercise: check if there are “calls to action” in your web design. If not, think about the “path” your client will follow when navigating and select the places where you think it will have the most impact. Do not forget to post a message that “call the action” and a link to your contact page.
TIPS TO HAVE A SUCCESSFUL WEBSITE
Mexico, DF- A website is a necessity for companies; it does not matter if they are small or large corporations of worldwide scope; they are a window through which consumers can be in contact with brands and vice versa.
A clear example is an e-business, a trend that is beginning to take on relevance in new markets and new consumer behavior.
They are spaces that not only increase the presence of the brand but are also a channel of promotion and sale of the products and services offered by an organization so that a well-achieved website will mean more significant assets for a company.
The simpler, the better, a website has to be light, simple and easy to read, that is, intuitive; It should not be saturated with multimedia content (animations in flash, videos, photos, etc.) since these will make the page late in loading and thus end the patience of a client.
The information that is provided and published must be by the company’s turn; this has to be a faithful representation of the image of the organization; the contents must be coherent and must provide added value for those who read them, these should be a tool of use for your customers. Creating categories is fundamental, as is a contact section.
The use of mobile devices is a trend that is becoming common if a web page does not have an appropriate format that can be read correctly, it is more likely that you will miss the opportunity to approach a potential client.
Tips To Get Results In Mobile Marketing
Although it sounds logical, many companies forget this little significant detail, develop a site compatible with these devices, otherwise the efforts of the campaign will be useless.
Take advantage of the advantages offered by the mobile digital world, generate experiences in customers, encourage the use of QR codes, reward your followers in social networks and do not forget about geolocation services, you can give a discount to those who do “Check -in “assiduously in your establishments.
Make sure that all your mobile apps work correctly, do not forget them, continue working on them; Verify that they run successfully in the different operating systems that exist, or at least in the two most important that are Android and iOS.
Make an efficient analysis of your actions within your campaign, so you will not only know if you are going in the right direction, but it will also help you to see the return on investment and if it is mobile marketing what your company needs.…